Modern athletic design focuses on weight reduction and increased
flexibility, allowing the shoe to interact more positively with the foot,
whilst still affording an element of protection and a stable propulsive
The areas of focus when it comes to fitting athletic footwear are:
Comfort is the most important and injury preventative consideration.
The shoe FIT needs to be comfortable.
The shoe FEEL needs to be comfortable.
The foot should feel that the shoe is working with it, not against it.
The Mantra we use is:
FIT – FEEL – FUNCTION for FLUID – FORWARD – MOTION
The shoe needs to fit well, feel great so that the foot and body can move forward efficiently.